How *NOT* to Write!

How *NOT* to Write! 1Best of News Promos
Astor Ballroom, 7th Floor
Hosts: Jeff Kreiner, SVP, Creative Director, CBS News Advertising & Promotion and Scott Pelley, Correspondent, 60 Minutes

This session takes a look at some of the best news promos produced this past year from across the country. From the top market to market size 185, you will see promos that were both well written and excellently produced. Cutting through all the clutter on TV is what promo people look to accomplish. This goal is to produce effective news promotion and this session will highlight the best of the best in effective news promotion!