Another Wednesday that featured a reality smackdown between NBC and Fox ended with Fox on top, but the biggest loser was ABC, which matched historic lows for the night with more abysmal ratings for “The One.”
Following Tuesday’s rock- bottom ratings for the two-hour premiere, “One” did even worse Wednesday night. ABC ended up in UPN-WB Network territory in viewership and the demo and was beaten in the demo in primetime by Disney Channel, USA Network, TNT, TBS and Bravo, according to Nielsen Media Research.
ABC’s 0.7 rating Wednesday night for a repeat of the “One” premiere and then an hourlong results show tied for the network’s lowest-ever delivery in the demo since 1991. The other 0.7 rating came on July 4, 2004, with a Sunday night repeat of the movie “The Music Man.” ABC’s average viewership of 2.2 million wasn’t the lowest ever; that distinction went to a hockey game in May 2004.
ABC was surpassed by several cable channels Wednesday night, including Disney Channel (1.1 rating in adults 18-49 for “The Parent Trap”), USA (0.9 for two episodes of “Law & Order: SVU”), TNT (1.1 and 1.2 for two episodes of “Nightmares & Dreamscapes: From the Stories of Stephen King”) and Bravo (1.4 for “Project Runway). WB averaged a 0.7 rating in the demo with a repeat of “Blue Collar TV” and “One Tree Hill,” though UPN had a 0.6.