Survey: Couric Better Known Than Rivals

Survey: Couric Better Known Than Rivals 1Good news for Katie Couric: Lots of people know her and like her. In fact, Couric, who takes the “CBS Evening News” anchor chair Sept. 5, is better known than her soon-to-be rivals, according to a poll released Thursday by Pew Research Center for the People and the Press.

When asked to give their general impressions of each network news anchor in a single word, 66 percent of respondents were able to express an opinion of Couric. This compares with 49 percent for Charles Gibson, who recently took over ABC’s “World News” (after many years at that network’s “Good Morning America”), and 47 percent for Brian Williams of “NBC Nightly News,” the survey found.

Women, who are more likely than men to have watched Couric during her 15 years hosting NBC’s “Today” show, expressed a one-word impression of her more often than men, and 47 percent of these female respondents offered words that had a favorable tone, compared with 31 percent of the men.

Gibson and Williams reflected no such gender gap, the survey found.