Americans might love the web, but they spend more time getting their news from traditional sources, according to a new study on how news is consumed. The study, conducted by Pew Research Center for the People and the Press, revealed that websites are largely supplemental to other sources of news.
Most adults spend more time with TV anchors, like NBC News’ Brian Williams, for the news.
The survey of 3,204 adults conducted from April 27 to May 22, 2006 finds that while the online audience is fairly broad, it is not particularly deep. Those who logged on for news spent an average of 32 minutes online daily. That is significantly less than other media sources. According to the survey, adults daily spent 53 minutes watching TV news, 43 minutes listening to it on the the radio and 40 minutes with a newspaper.
And while nearly half all Americans (48%) spend at least 30 minutes a day getting their news from TV, only 9% spend that long getting news online. The report concludes that the web is a supplement, rather than an alternative to a primary news source.
What do you think? How do you like to get your news?
- Digital Journalism – How News is Sourced with Social Media (openforum.com)
- Social media vs traditional news sources: How the UK differs from other countries (freshnetworks.com)
- How To #Fail on Twitter [tutorial] (methodshop.com)