Apple definitely has a successful formula when it comes to their elegant product design and marketing. Simple. Uncluttered. Clean… and very un-Microsoft. But what if Microsoft designed the iPod? What would the packaging look like? This video parody explores those possibilities.
What makes this video even more funny is that it was created by Microsoft. Microsoft spokesman Tom Pilla sent an email to iPod Observer saying that his company initiated the creation of the parody video.
“It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding… While MS did not release the video, it’s natural to share funny things with friends. So while we didn’t publicly share the video, it was shared with appropriate teams internally. We’re happy to see others enjoy the laugh as well.”
The music in the background might sound familiar. It’s the song “The Breakfast Machine” from the movie Pee Wee’s Big Adventure.