GENERAL MOTORS, which has accounted for roughly one-fifth of the advertising revenue on the CBS reality show ”Survivor” this year, has decided not to advertise on the show’s coming season, one that has attracted criticism because the makeup of the competing teams will be based on race.
Both General Motors and CBS said yesterday that G.M.’s decision to stop advertising on ”Survivor” was made three months ago and was unrelated to the show’s race-based format.
Several other advertisers from previous seasons of ”Survivor” also said they would not return for the next season, and said their decision was also unrelated to the new format. Among them are the Coca-Cola, Home Depot, United Parcel Service and Campbell Soup.
”It is my understanding that we did not know what the new format was when the decision was made,” Ryndee Carney, a manager of advertising and marketing communications for General Motors, said in an interview yesterday.
Chris Ender, a spokesman for CBS, said yesterday that G.M. told the network of the decision ”several months ago.”
”They had no knowledge of the planned format, so the decision was not related to the controversy surrounding the upcoming edition,” he said.