As Couric Stays in Third, CBS Stresses the Positive

Katie Couric passed the six-week mark on the “CBS Evening News” last night, having fallen behind NBC and ABC in the ratings in recent weeks and having lost much of the momentum her program had early on.

Still, the program continues to post significant gains when compared with last year at this time, when it was led on camera by Bob Schieffer.

Ms. Couric’s performance last week, as tallied in figures released yesterday by Nielsen Media Research, was fairly typical of her run so far. The 7.3 million viewers her broadcast drew, on average, each night last week lagged “NBC Nightly News With Brian Williams” (8.8 million) and “World News With Charles Gibson” on ABC (8 million). The standings were the same among ages 25 to 54, which is the demographic category that advertisers typically use when buying commercial time on the evening news.
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