Blue’s Clues and Hello Kitty join paws in Japan

Blue's Clues and Hello Kitty join paws in Japan 1Blue’s Clues, a hit U.S. cartoon series about the adventures of a blue puppy, needs the help of a little kitty to make it in Japan.

U.S. media conglomerate Viacom and Japan’s Sanrio Co., owner of the popular Hello Kitty character, have tied up to promote the Blue’s Clues merchandise in the world’s No. 2 retail market.

Sanrio and Viacom, whose Nickelodeon unit controls the Blue’s Clues property, plan to develop a limited edition product line combining the two characters for sale at select retailers from next spring.

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