Eyebrows went up when Google Inc.recently agreed to spend $1.65 billion for YouTube, the most popular Web site for free video clips. But that figure could be blown away one day if some emerging companies achieve their much broader visions for the future of online TV.
These companies are building flexible online networks that can host content, serve up ads and dish out interactive features. While “viral” video-sharing sites like YouTube focus on individual clips _ many pirated _ these new Internet TV platforms are designed to host full-fledged channels that content creators can control.
One of the best positioned is Brightcove Inc., which on Monday is taking the wraps off an Internet video network that handles virtually everything for content creators.
Aiming to serve everyone from garage auteurs to major media companies, Brightcove offers free publishing tools and runs video wherever publishers want it.