Google Looks to Boost Ads with YouTube

Google Looks to Boost Ads with YouTube 1With its $1.65 billion agreement to acquire YouTube Inc., Google Inc. may be able to broaden its online-advertising business and boost its video offerings to meet the rapidly changing viewing habits of consumers.

The all-stock purchase announced yesterday of closely held YouTube, a 19-month-old, San Bruno, Calif., startup with 67 employees, highlights users’ growing consumption of video online and the booming sales of Web advertising. The hefty price tag also reflects the interest of other media and technology companies in acquiring YouTube as a way to jump-start their online-video efforts.

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