Last week, Katie’s fifth on the air at CBS, was her worst yet, averaging about 7.04 million viewers. The ever-shrinking audience left Couric in third place behind NBC’s “Nightly News” (8.56 million) and ABC’s “World News Tonight” (7.97 million).
CBS officials – who like to point out that overall ratings changes in the evening news timeslot typically shift at a “glacial” pace – say that CBS is the only one among the big three broadcast newscasts to have gained viewers since the same week last year.
“Where we were last week or even in the weeks to come is not as important as where we are next year and even the year after that,” CBS News president Sean McManus told the AP. “As we have said from the very beginning, we are focused on the long term and on making slow and steady progress, which we are doing.”