Television executives not concerned that the Web video explosion is going to negatively impact traditional TV, and, in fact, see Web video as a way to get their programming more exposure. And even Web video executives agree with that assessment.
“[Web video] is definitely not a substitute for television,” Jennifer Feikin, director, Google Video, told an audience at Wired Magazine’s NextFest today, adding that it is something that can “whet the appetite for TV.
“There is room for both,” said Jeff Zucker, CEO, NBC Universal, who joined Feikin on a panel entitled Television in the Age of Web Video. “[Web video] is not replacing the high-end, high quality programs on television. They are offering different experiences.”