With uncertainty looming over its presence on YouTube, Comedy Central is refining its broadband video strategy.
The network is launching a revamped version of its online programming platform, MotherLoad, this month with a new syndicated video player at its heart, the network said Wednesday.
MotherLoad will be integrated deeper into Comedy-Central.com while offering a syndication capability allowing users to grab and embed their favorite clips for posting on their own Web pages. The new video player is part of a makeover of the channel’s Web site.
The site also will use a Flash video format and is designed to be more user-compatible on Macs and older PCs and for users with pop-up blockers.