NBC Unseats CBS for Sweeps Second Place

NBC Unseats CBS for Sweeps Second Place 1Football, ‘Heroes’ Propel Peacock to 21 Percent Gain After Week 2

There’s been a ratings upset two weeks into the November sweeps race: NBC has climbed into second place behind leader ABC, knocking perennial runner-up CBS down to third among adults 18 to 49.

Propelled by its breakout drama “Heroes” and sports franchise “Sunday Night Football,” NBC is up a steep 21 percent to a 4.0 rating for the first 14 days of sweeps compared with the same period last year, according to Nielsen Media Research.

CBS, while still leading the pack in total viewers, is down 16 percent to a 3.8 for the sweeps period, which is used to set advertising rates for television stations. Season to date, CBS continues to hold onto its second-place position among adults 18 to 49, but NBC is gaining there as well and now trails by a tenth of a rating point.

Brad Adgate, senior VP of research for Horizon, found the CBS drop “a little surprising.”
MORE