With Sweeps Approaching, Katie Still Ranks Third

With Sweeps Approaching, Katie Still Ranks Third 1Heading into November sweeps — which some research executives have pegged as Katie Couric’s next big ratings test on CBS — NBC is firmly leading the network evening news race, while Couric is in third, a position she’s held for several weeks.

For the week of Oct. 23, The NBC Nightly News with Brian Williams averaged 8.86 million viewers and a 2.4 rating/9 share in the key 25 to 54 demographic, according to Nielsen Media Research.

ABC’s World News with Charles Gibson was second in both categories, with 8.38 million viewers and a 2.2/9 in the demo.

The CBS Evening News with Katie Couric finished third with 7.29 million viewers and a 1.9/7 in the demo. While Couric is currently in third place, she has consistently posted higher marks than CBS recorded a year ago in both total viewers and in the news demo.

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