NBC, a laggard in primetime television ratings for three years, rose to a second-place tie with CBS in the November “sweeps” among viewers aged 18 to 49.
ABC, bolstered by the two top-rated shows on television, “Grey’s Anatomy” and “Desperate Housewives,” won the period among the viewers most desired by advertisers for their buying power. It was the network’s first outright victory in the period in seven years, said Jeffrey Lindsey, an ABC spokesman.
The performance reflects New York-based NBC’s addition of NFL football on Sunday nights this year. The 15 percent improvement from last year made it the only network to increase viewership in the age group during November sweeps that help set advertising rates, NBC said today in a statement.
“The perception is they have momentum in a positive direction after going pretty negative for the last couple of sweeps,” said Bill Carroll, vice president and director of programming for Katz Television Group in New York, which sells advertising for television stations.