Auds will be able to stream six episodes of the skein at NBC.com starting in March, before the show bows on the broadcast network. In addition, one of the episodes will be a Web exclusive, since NBC plans to air only five episodes of “Andy” this season.
Moves follow Fox’s decision earlier this month to blanket cyberspace with the full first season of new laffer “The Winner.” That skein is available via free streaming, electronic sell-through on services such as iTunes and even via DVD.
NBC digital entertainment and new media exec VP Vivi Zigler said consumers have responded “enthusiastically” to the net’s early streaming efforts.
“Our research is telling us that our users are finding it convenient and easy to view our programming on NBC.com and, in most cases, are treating our site like their own DVR,” she said.