Turner Broadcasting CEO Phil Kent apologized to the people of Boston, where a promotional stunt for the company’s Adult Swim network that involved suspicious packages with blinking lights forced law enforcement to close roads and train lines.
The packages contained magnetic lights in the shape of a cartoon character and were placed near billboards next to roads and bridges in several cities. At least one of the packages was detonated by a police bomb squad, according to news reports from Boston Wednesday afternoon.
Turner officials said they were still trying to gather information and said the promotion, for the show “Aqua Teen Hunger Force,” was conducted by a third-party marketing company. Massachusetts politicians criticized Turner for wasting public resources and asked for the business to reimburse the government for the costs incurred in investigating what appeared to be a threat.