Citing healthy growth for the relaunched Disney.com, the Walt Disney Internet Group on Tuesday announced a new online effort targeting parents.
DisneyFamily.com, an online community and one-stop resource for parents, launches this week. The site, located at www.family.com, will include a mix of content, search and community features spanning family topics from education to tips on traveling with children.
The site is being introduced in the wake of a makeover that has re-energized Disney.com, according to Paul Yanover, executive vp and managing director at Disney Online. In his keynote address Tuesday at iHollywood Forum’s Digital Media Summit at the Roosevelt Hotel, he noted the site is now streaming 1 million videos per week since video was added in January.
“It’s a dramatic change for a site that wasn’t based in video,” Yanover said.
He added that Disney.com has seen a 9% increase in total page views and registration to the site has increased tenfold. Yanover pledged to add more channels to the site based on a large supply of current and past franchises, dating back to “Zorro.”