Google will begin selling Google Audio Ads across all of the stations of Clear Channel Communications, the No. 1 radio station owner in the United States, at the end of June, the companies will announce today. Google has been working for months to expand its ad sales operation into traditional media like newspapers, radio and television. To do so, it needs traditional media companies to allow it to sell some of their ads, and it had seemed to be making little progress in radio. But the partnership with Clear Channel represents a step forward for Google.
The deal will run for several years, and will give Google access to just under 5 percent of Clear Channel’s commercial time. That will include 30-second spots on all of Clear Channel’s 675 stations during all programs and all times of the day, executives at both companies said in interviews yesterday. The companies did not disclose the financial details of the arrangement, except to say that Clear Channel would receive the majority of the ad revenue.