‘Army Wives’ premiere a ratings hit

    'Army Wives' premiere a ratings hit 1“Army Wives” conquered the Nielsen ratings on Sunday, scoring 3.5 million viewers and becoming the most-watched series premiere in Lifetime’s 23-year history.
    Susanne Daniels, president of entertainment for Lifetime, said the huge audience for “Army Wives” represents a solid beginning to the network’s strategy of creating a return to Lifetime’s powerhouse Sunday-night lineup of scripted, original series of a few years ago, which featured “The Division” and “Strong Medicine.”

    On July 15, when “Army Wives” is well into its initial 13-episode run, Lifetime will premiere two more scripted series: “Side Order of Life,” starring Marisa Coughlan as a magazine photographer re-evaluating her life, and “State of Mind,” with Lili Taylor as a family therapist plagued by her own problems. The shows will run in a three-hour primetime block, starting at 8.

    'Army Wives' premiere a ratings hit 2

    [Via Variety]