Art & Technique of the American Commerical

Art & Technique of the American Commerical 1The Association of Independent Commercial Producers (AICP) is a national organization, headquartered in New York, of makers of commercials in various media. This sixteenth edition of the AICP’s annual program of award-winning commercials celebrates the collaborative craft involved in the making of small films of persuasion. It honors twenty-four categories, including direction, writing, performance, and cinematography, in the best in advertising of the previous year, as judged by industry peer panels. The AICP Show demonstrates that informing, influencing, and selling may also be moving, surprising, and entertaining. Each year, The AICP Show is donated to MoMA’s archives.

Plus the website is really fun to play around on. Check out the Smirnoff Tea Partay and the Combos videogame.

Art & Technique of the American Commerical 2

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