The NBA reached new eight-year deals with ESPN/ABC and Turner Sports.
ESPN said its new deal allow it to program NBA content on 17 platforms, including international, radio, Spanish-language, mobile, digital and podcasting. The deal also covers new platforms created over the life of the deal.
“This agreement sets a new standard—it is the most expansive package of rights we’ve acquired from a major professional league in our 27-year history,” said ESPN President George Bodenheimer. “The scope of this deal and the new rights we obtained offer us tremendous opportunities to serve NBA fans like never before—in the U.S., around the world and through any device.”
Under the agreement ABC will broadcast at least 15 regular-season games with time-period exclusivity. The league has increased the number of times popular teams can appear on the network. ABC also will air at least 15 post-season games, including the Finals.
ESPN and ESPN2 will televise up to 75 regular-season games, plus 29 playoff games, including one of the Conference Finals series. ESPN also will cover the NBA All Star Celebrity Games, the NBA Draft and the NBA Draft Lottery.
ESPN’s digital rights include the ability to use ESPN and ABC games and studio programming on any platform, live, delayed, on demand or in an interactive format. It can simulcast games on the ESPN360.com broadband site and ESPN Mobile TV.
ESPN International also gets rights to broadcast in new markets.
Turner’s deal allows it to televise 52 regular-season games, the NBA All Star Game and NBA All Star Weekend. It will start with an opening-night double-header and air other double-headers on Thursday nights.
Turner will air up to 52 NBA playoff games, including exclusive coverage of one of the Conference Finals.
Turner will be able to simulcast games and highlights on digital platforms as well as creating interactive online elements, such as extra camera angles, statistics and other video. Turner also has a license for fantasy games.
[Via TV Week]