Fancy a quick noontime rendezvous with Tina Fey? You can have one while sitting in your office chair, courtesy of Arby’s and NBC. At thelunchbreakshow.com, hungry nine-to-fivers are served up comedic shorts from programs such as “Saturday Night Live” and “The Office” — as well as Ms. Fey’s “30 Rock” — between noon and 2 p.m. in their time zones, along with a healthy portion of Arby’s ads promoting food from the fast-food chain. The website, which went live in mid-May, is also part of an experiment NBC is conducting to test how much of an appetite consumers have at other times of the day for entertainment typically shown in the evening.
NBC expects the venture to start off slow and grow through word-of-mouth, said George Kliavkoff, NBC Universal’s chief digital officer.