Its baseball All-Star Game was stung by NBC’s “Singing Bee,” but Fox prevailed among young adults in the primetime ratings race for a 23rd straight week.
While “Singing Bee” got off to a very good start for the Peacock, Fox had no problem rising to the top behind baseball and its unscripted hits like “Hell’s Kitchen” and “So You Think You Can Dance.”
And although overshadowed by NBC’s similar skein, Fox’s own karaoke contest, “Don’t Forget the Lyrics,” bowed to solid numbers as well.
Overall, according to same-day Nielsen estimates, Fox’s 2.4 rating/8 share in adults 18-49 towered over second place NBC (1.9/6), followed by CBS (1.7/6) and ABC and Univision (both 1.5/5). Cablers USA (0.9/3) and TNT (0.8/3) both edged out CW (0.7/2), which is having a forgettable first summer.
Fox also led in adults 25-54 and persons 12-34 (2.0/8) and notched a rare victory in total viewers (6.7 million) — the first time this summer that CBS hasn’t drawn the largest overall aud.
Week’s standout performer was the half-hour Tuesday preem of NBC’s “The Singing Bee” at 9:30 (5.1/14 in 18-49, 13.31 million viewers overall), which built on its strong lead-in from “America’s Got Talent” (3.9/12, 11.38m).
“Bee” became the top-rated new summer series launch on any network in adults 18-49 since NBC’s “Meet My Folks” in July 2002, and it’s the best reality bow for NBC, summer or regular season, since “The Apprentice” in January 2004. In total viewers, “Bee” is the top new unscripted summer premiere since ABC’s “Dancing With the Stars” in 2005.
NBC execs were so happy with the early returns for “Singing Bee” that it added a 30-minute edition of the series to its Tuesday sked in the fall (Daily Va-riety, July 17).
[Check it Out: Variety]