NBC Universal started shutting down its online video syndication venture NBBC this week and folding it into the NBC-Fox joint venture that’s slated to launch later this year.
NBCU launched NBBC late last year as an online video syndication marketplace in which Web sites could syndicate video content to each other.
Earlier this week, NBCU started the process of bringing the assets of NBBC into the joint venture, currently dubbed New Site.
NBBC’s video distribution will form the basis of the video syndication for New Site, said George Kliavkoff, the chief digital officer for NBCU and interim CEO for New Site. He said all NBBC content partners will be offered the opportunity to participate in New Site’s distribution, with a better revenue split for them.
“It’s a broader distribution platform and better economics,” he said. “The revenue split on the business model for New Site provides a higher revenue share for the content partners than NBBC did.”
Mr. Kliavkoff added that NBBC generated a “tremendous” return on investment for the NBC affiliates that were part of the ownership structure for NBBC.