Disney’s (NYSE: DIS) international television arm has tied up with Finnish commercial broadcaster Nelonen, to offer its shows online four days after their U.S. release…This deal with Nelonen, part of SanomaWSOY group, marks the first time the company has introduced multiple network series to non-U.S. markets so soon after release, reports Reuters.
Each episode will cost 3 euros ($4.22), more than double its equivalent in U.S., and viewers can watch it up to 10 times within the next 24 hours of purchase.
Why Finland? Experiment in a relatively controlled environment. Nelonen said it had approached Disney-ABC to launch the service and the shows would now become available up to a year ahead of their screening on Nelonen’s terrestrial channel. NThe shows would now become available up to a year ahead of their screening on Nelonen’s terrestrial channel. Traditionally, it has taken anywhere between three and six months for U.S. shows to appear on European TV screens, but that gap has been narrowing sharply, as the story explains.
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