That $3.5 billion the International Olympic Committee gets from NBC will buy a lot of alarm clocks. Swimmers and gymnasts at the Beijing Olympics probably will want their share.
Heeding a request from its biggest TV partner and other broadcasters in the Americas, IOC officials announced Thursday that swimming and most gymnastics finals would be shifted to the morning in China so they can be shown live in prime time in the United States.
There is a 12-hour time difference between Beijing and New York.
”We’re pleased with the announcement,” NBC Sports spokesman Mike McCarley said. ”It will allow the two most popular Summer Olympic sports in the United States to be seen here mostly live.”
Not so pleased were the Aussies, who are only two time zones away from China. Swimming is tremendously popular Down Under, and if it’s going to be televised live there, it will likely be in the late morning.