Beijing is rich feather for NBC peacock

    Beijing is rich feather for NBC peacock 1With the Beijing Olympic torch firing up 8/8/08, NBC’s coverage by the numbers:

    12: Hours Beijing time is ahead of U.S. Eastern time.

    3,600: Total TV and online hours.

    2,900:Live TV and online hours.

    2,562: Total coverage hours of all previous Summer Olympics. Getting to finally goof off at work watching, say, live Olympic badminton: Priceless


    $894 million: Rights fee paid by NBC, which expects ad sales to top $1 billion.

    $10 billion: Projected 2010 revenue from China for NBC parent General Electric, up from about $4.4 billion last year. GE, now with annual revenue of about $177 billion, says its official Beijing Olympic sponsorship created $700 million in China revenue. So NBC announcers surveying the Beijing landscape, don’t forget about the effect on your 401(k)s.

    106: Total NBC announcers, who’ve won 42 Olympic medals.

    600: Official Olympic cheerleaders, who viewers might see doing acrobatics and “lion dances.”

    4: NBC Olympic channels offered to cable and satellite TV. Two are sport-specific — basketball and soccer — and two are language-specific — Mandarin Chinese and Korean.

    6: Sports — open-water and synchro swimming, road-race and time-trial cycling, canoeing and triathlon — that will be called by play-by-play announcer Craig Hummer, a Los Angeles County lifeguard for two decades.

    25%: Increase in NBC Today show viewership during the last Summer Games (in Athens) when NBC Nightly News’ viewership also rose 20%. This so-called Olympic halo effect probably will help NBC, making Jay Leno sound ungrateful when he said in a recent monologue that Beijing is “a Chinese word that means ’emphysema.’ “

    4: Camera shots online users will be able to watch simultaneously.

    14th: Record Olympic TV assignment that NBC daytime host Jim Lampley will have.

    25: Sports streamed live online, while TV marquees such as swimming and gymnastics won’t be.

    1st: All U.S. Olympic TV entirely in high-def.

    78,000: Energy bars supplied to 2,902 NBC staffers. Will that show up in drug testing?

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    [Read: USAToday]