Why CES is More Like the Olympics and Obama than a Geekfest

    At the 2009 Consumer Electronics Show in Las Vegas, Revision3 CEO Jim Louderback sat down with Bill Hartnett – Senior Vice President of the NBC Agency, Jay Linden – Executive Vice President of the NBC Strategic Partnership Group, and Mark Lukasiewicz – Vice President, Digital Media at NBC News. In this wide-ranging discussion, the group explores why NBC became the media partner with CES, how the booth design developed, how covering CES is similar to covering the Olympics and Barack Obama‘s inauguration, and how NBC’s strategic partnership arm developed relationships with Sharp, Revision3 and other bloggers to deliver one of the most popular booths on the show floor. The group also explored the future of video and media, and provides a glimpse into NBC’s strategic direction.

    [Source: Revision 3]


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