Sony VAIO Mannequins Take Over Grand Central Station

Can "living mannequins" boost sales of the Sony VAIO?

Watch out New Yorkers! Sony wants your attention and they think their “living mannequins” will get it. In a campaign to promote Sony’s new Sony VAIO Lifestyle PC, a squad of models holding VAIO laptops will freeze in place in public places. The campaign kicked-off this week in Grand Central Station.

Why the models? It’s a Fashion Week tie-in. Frozen models with laptops. Am I the only person who thinks this is creepy?

New York City‘s Grand Central Station has long been a popular target for marketing stunts. One of our favorites was Improv Everywhere’s Frozen Grand Central.