Trent Reznor was backstage one afternoon last summer, fooling around with his iPhone to stave off boredom before a show, when he realized that fans standing in line outside were broadcasting photos from the scene using their iPhones.
So he took the obvious next step: Using Twinkle, the same Twitter app the fans were using, he started sending out photos from backstage. And so an idea was born.
“We started thinking, ‘Hey, this could be pretty cool,'” Reznor recalls. A few days from now, the results should be up on Apple’s App Store for anyone to use.
The free Nine Inch Nails app, scheduled for release as soon as it gets final approval from Apple, is a mobile window on all things NIN: music, photos, videos, message boards, even — thanks to a GPS-enabled feature called Nearby — the fans themselves.
Nearby is “kind of like Twitter within the Nine Inch Nails network,” says Rob Sheridan, Reznor’s long-time collaborator. “You can post a message or a photo by location, and if you’re at a show you can see conversations between other people who are right there.”