Numbers Can’t Begin To Describe Twitter’s Impact

    Numbers Can't Begin To Describe Twitter's Impact 1You had to see this coming, what with @Oprah (Winfrey) discovering it and Ashton “@aplusk” Kutcher challenging CNN to a duel over who’d reach a million followers first, but Twitter had explosive growth in March. It more than doubled U.S. visitors alone to 9.3 million (19 million worldwide, Techcrunch says), making Twitter the fastest-growing site last month, according to Comscore.

    Numbers that impressive mean the site is more than just the net’s latest craze — it means the service has become an inescapable cultural phenomenon, for better or worse.

    But what’s even more compelling about those March statistics? They don’t include all sorts of interaction with the micro-blogging site, like the number of people who use Twitter on mobile phones or via third-party applications that send and receive Tweets.

    Put another way, even if there was no twitter.com, there could be a Twitter. After getting an account there is no really reason to go back to the site unless you want to change something in your profile. Even Twitter search is at a different domain — search.twitter.com — a situation the company is working quickly to rectify, the better to make pages relevant to users and thus advertiser-friendly.

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