Apple CEO, Tim Cook, published an open letter to customers yesterday addressing the criticism over the Apple Maps app in iOS 6. In the letter, Cook apologizes for not meeting customer expectations and gives several alternate mapping solutions including the iOS map apps Bing, MapQuest and Waze as well as how to add mobile web sites to their phones as icons.

Apple Maps app

Tim Cook’s Open Letter About The Apple Maps App

Here’s the letter from Tim Cook and then some additional thoughts on the Apple/Google relationship below:

Tim Cook, Apple COO, in january 2009, after Ma...

To our customers,


At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing Maps, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook, Apple’s CEO

Apple’s Breakup WIth Google

It’s hard to tell exactly what happened with the Apple Maps app fiasco. Apple is known for amazing software experiences and their engineers had to have known that the Maps app wasn’t ready to be released. Apple must have wanted to end things with Google no matter how messy the break up was going to be.

When the iPhone first launched in 2007, Google was a perfect iOS platform partner. They had great software services like YouTube and Google Maps. However, since then, Google has launched both their own mobile software and hardware products with Android. For Apple, still being “in bed” with a direct competitor isn’t ideal. It’s basically like letting an ex-girlfriend/boyfriend still keep their stuff in your house. But the fallout and damage to Apple’s reputation couldn’t have been worth cutting the cord with Google like this… could it? What do you think?

Photo via mobilekopitiam

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