When I started blogging, I had no idea what I was doing. I wrote very useful and information-heavy pieces. The sort of content that would walk thousands of people through everyday tech problems. I spent hours formatting the content, making sure every section had witty but informative subheadings. In the end, I was proud of what I created.
But no one else seemed to want to read anything I wrote. People would come to my website, but wouldn’t stay long enough to read even half of a blog post. I’m optimistic that maybe the sub-headings were enough to give them what they needed.
However, years later, I can pinpoint where I went wrong. No one wanted to read my blog posts because they were boring. And information is useless if your attention actively veers away from it.
If you’re starting a blog, I have some tips for you. Firstly, make sure you have the best web hosting available. Too many bloggers go for the first one that comes up in a search. Check out these WordPress hosts with the best VPS options if you’re expecting a lot of traffic.
If you are a blogger, here are some dead simple ideas to help you write engaging blog content that will keep your readers hanging on your every word.
3Start With A Story
All stories are interesting. Even bad stories. They are attention-grabbing, which is why every blog post should start with a story. The informative posts especially, as people take in information far more easily when they’re reading a story. Think about how easy it is for you to remember the details of Harry Potter, while textbooks you spent years studying are complete blanks.
I know stories can also be very annoying when you just want the information. Every time I look up a recipe online, I have to scroll through thousands of words about how they made the dish one day and the family loved it. But whereas I’m simply looking for instructions, clearly many others are reading these stories and find them helpful for learning the recipes. It works for them, and it can work for you.
2Intertwine Stories And Information
I’ve come across (and written) many blogs that start off with a great story, and then proceed to dump information on you. This may be worse than going straight to the information. Now I’m invested in a story, the last thing I want is to read dry information.
However, make sure that it is clear where the information is. When I scroll through cooking stories, I look out for the handy subheading showing me where to find the ingredients and steps. Often, what is in the subheadings is all you really need to know. The paragraphs are simply an explanation.
1End With A CTA
A call-to-action (CTA) typically refers to the sales technique of directly telling someone to buy the product or pay for the service:
Subscribe now, for $5.99 per month, and you’ll get…
But even if you are not selling a product, you are selling your worth. People want to end a blog knowing they’ve gained something, even if that wasn’t your direct intention. They want practical skills, a moral lesson, or just to become part of a community.
Recipe blogs typically ask readers to “share their results.” This makes the process of cooking more exciting, as the amateur chef can share their successes and failures with a like-minded crowd.
Writing Engaging Blog Content
And so, what I want you to do, is to put this advice to practice writing your very next blog post. Tell a story, sell your experience, and give the people what they want. It will have people coming back repeatedly for more.