Both Nascar racing and feature films are notorious for their high levels of product placement. Now, a new film about a Nascar driver has achieved its own prominent placement in both the advertising and the editorial pages of The Sporting News magazine.
Subscriber copies of the Aug. 4 issue of The Sporting News are covered by a fake wraparound cover promoting ”Talladega Nights: The Ballad of Ricky Bobby,” from Columbia Pictures, which stars Will Ferrell as a champion Nascar driver.
What is perhaps more confusing is that the real cover, found underneath the wraparound, also has a small picture of Mr. Ferrell, with the line ”Ricky Bobby tells all!” Four pages of editorial content mention the movie, including a two-page article by the associate editor, Matt Crossman, about his experience of being an extra in the film, and a ”week ahead in sports” item that notes the film’s Aug. 4 debut.
The most unusual crossover, however, comes next to the magazine’s masthead. The ”My Turn” column, which often features celebrities or other pop-culture figures, is attributed to the character of Ricky Bobby, and appears with two photographs of Mr. Ferrell in character.