Brash Entertainment Launches with $400 Million Funding

Brash Entertainment, a video game company that creates titles based on movies and TV shows, is launching with $400 million in funding from a syndicate led by ABRY Partners. The other investors included New York Life Capital Partners III, Northwestern Mutual Life Insurance and PPM America Private Equity Fund II. Warner Bros. Home Entertainment Group will provide distribution for Brash’s video games. Warner will put its sales force at Brash’s disposal, as the company believes it can capitalize on film promotions related to Brash’s games. The company’s chairman and CEO Mitch Davis and president and COO Nicholas Longano previously helped develop an in-game ad network while at Massive, which was sold last year to Microsoft. Release

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