• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
method logo sxs 280x96 wht

methodshop

tech news, reviews & how to's

  • Trending
  • Latest
  • Tech
    • Apps
    • Internet
    • Software
    • Security
    • Games
    • Advertising
  • Life
    • Entertainment
    • TV & Film
    • Music
    • Health & Science
    • Family
    • Social Media
    • Food
    • Style
  • Learn
    • Tutorials
    • Reviews
    • News
      • Business
      • Crime
      • Politics
  • Fun
    • Featured
    • Humor
    • Holiday

Home : Advertising : Disney adds fantasy lands

Disney adds fantasy lands

Jan 28, 2008 by jayfrankwilson
FacebookTweetPinLinkedIn
Reading Time: 3 minutes

Disney Adds Fantasy Lands - 34936723 1

Walt Disney Co. is no stranger to fantasy worlds, transporting audiences — whether to a cottage in the woods with a young princess in “Snow White and the Seven Dwarfs” or to the Great Barrier Reef aboard the Finding Nemo Submarine Voyage ride at Disneyland.

Now, Disney is spinning its tales in the newest mass medium — online virtual worlds, where children adopt cartoonish avatars and play games.

Disney and other entertainment companies are rushing to capitalize on the latest Internet phenomenon: the rise of virtual worlds for kids. Online haunts for grown-ups, such as Second Life, grab the attention of corporate marketers. But digital playgrounds for the juice-box set — such as Disney’s Club Penguin and Ganz Inc.’s Webkinz — are drawing bigger crowds.

As many as 20 million children and teens will visit virtual worlds by 2011, up from 8.2 million in 2007, according to research firm EMarketer Inc.

“You’re seeing a more than doubling in projected growth, between 2007 and 2011, in the number of kids and teens visiting these worlds,” EMarketer analyst Debra Aho Williamson said. “That’s why you’re seeing Disney making so many investments. . . . All the major media companies are making virtual worlds a big focus of their activities going forward.”

Some parents and advocates worry about the commercial aspects of these sites, which either charge a monthly subscription fee, serve up advertising or both. Several sites, including “Pirates of the Caribbean Online,” offer a basic game for free but require payment for more advanced play.

“It’s sweet-tasting candy that kids are going to want to have,” said Warren Buckleitner, editor of the Children’s Technology Review. “Give a free sample. Once you get started, it’s hard to stop.”






Online games that invite multiple players into virtual worlds have been around for more than a decade. What’s new is the increasingly younger audience. Disney’s Toontown Online was among the first to target tots, but since then, Mattel Inc.’s BarbieGirls.com, Nickelodeon’s Nicktropolis and others have popped up, attracting children as young as 3.

Disney plans to spend $5 million to $10 million apiece to develop as many as 10 virtual worlds built around familiar Disney characters and franchises.

“We’re creating virtual theme parks, but much more accessible,” said Steve Wadsworth, president of Walt Disney Internet Group. “You don’t have to get in a car or a plane.”

Worlds of revenueDisney Adds Fantasy Lands - Disney Logo 2





Disney’s acquisition of Club Penguin in August for as much as $700 million accelerated the online strategy. Club Penguin attracted nearly 7.9 million visitors in December, according to ComScore Media Metrix, ranking it second in popularity among children’s virtual world sites only to Webkinz.

And unlike social networks for grown-ups, such as Facebook.com, Club Penguin has no trouble finding a business model. For a monthly fee of $5.95, kids can waddle to their hearts delight in the snowy world, play games and earn coins that enable them to buy clothes or furnishings for their igloo. At the time of the acquisition, Disney said Club Penguin had about 700,000 subscribers. That would represent about $50 million in annual revenue.

It is just this kind of lucrative subscription-based revenue stream that is luring investors and developers, said analyst Billy Pidgeon of technology research firm IDC. But what they often underestimate are the costs of keeping these virtual worlds running smoothly. “World of Warcraft,” for example, requires more than 1,700 full-time customer service employees to maintain the site.

“People just have unrealistically high expectations for these models and don’t consider the expenses of maintaining these games,” Pidgeon said.

Paul Yanover, executive vice president of Walt Disney Internet Group, acknowledged that “virtual worlds are more elaborate than running a traditional website.” But Disney, he said, because of five years of experience from Disney Toontown Online, also understands “the costs of operation and maintenance” and is assured there are “really healthy businesses in online entertainment for kids and families.”

[Read: LATimes]


FacebookTweetPinLinkedIn
Category: Advertising Tag: Disney
Previous Post:Target Tells a Blogger to Go Away
Next Post:Quarterlife TV Show Gets An Official Premiere Date From NBC (2008)quarterlife tv series

Reader Interactions

Leave a Reply

Your email address will not be published. Required fields are marked *

Sidebar


Popular Posts

robot reporter

Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On This List?

nbc chimes feature scaled

The Surprising Story Behind The NBC Chimes

sleepless bear

20 Famous People Who Are Members Of The Sleepless Elite

lg tv disable home screen scaled

How To Change The Default LG TV Home Screen To Live TV

google naked

7 Pictures Of Naked People Captured By Google’s Cameras

Caddyshack Quotes

30 Famous Caddyshack Quotes That’ll Make You Laugh

dmas top usa

Top 200 Nielsen DMA Rankings (2023) – Full List

rooftop woman

10 Naked Sunbathers Busted By Google Earth

Angry Irish Woman

30 Dirty Irish Pick Up Lines That Will Probably Get You Slapped

harrypotter sex

Controversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An Uproar


Categories

Advertising Apps Business Crime DIY & Tutorials Entertainment Family Featured Food Games Health & Science Holiday Humor Internet Learn Life Music News Politics Reviews Security Sex Social Media Software Style Technology Travel TV & Film Uncategorized



radio studio

The Future Of AM Radio: 4 Ways AM Radio Stations Can Survive The EV Car Revolution

The future of AM radio is uncertain. The legacy medium faces a variety of challenges from podcasting to an aging user base. But AM radio’s …


electromagnetism, frequency, radiation, Electromagnetic frequencies

5 Things Blocking The Efforts To Save AM Radio

On November 2, 1920, the AM radio station KDKA announced the live U.S. Presidential election results between Warren G. Harding and James Cox (spoiler: …


Recent Posts

radio studio

The Future Of AM Radio: 4 Ways AM Radio Stations Can Survive The EV Car Revolution

Intense woman listening to AM radio with headphones

7 Reasons To Save AM Radio In Cars

electromagnetism, frequency, radiation, Electromagnetic frequencies

5 Things Blocking The Efforts To Save AM Radio

There's no AM Radio In Tesla Cars

Why Electric Car Manufacturers Want To Kill AM Radio

The ChatGPT iOS App on an iPhone

OpenAI’s ChatGPT iOS App Is Now Available For iPhone, iPad

Cute Baby Wrapped In A White Towel

The Top 100 Most Popular Baby Names Over The Last 100 Years (1923-2022)

Caddyshack Quotes

30 Famous Caddyshack Quotes That’ll Make You Laugh

what does dna stand for

What Does DNA Stand For (Do You Know The Answer)?

Tutorial on how to remove your info from FastPeopleSearch

How To Remove Your Info From FastPeopleSearch

maxresdefault 25

Incredible Mashup Of All The Inception Dream Layers In Real Time

Jump to comments

About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Follow

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest

Trending Posts

robot reporter

Job Automation Using ChatGPT Could Make These Jobs Obsolete – Is Your Job On This List?

nbc chimes feature scaled

The Surprising Story Behind The NBC Chimes

sleepless bear

20 Famous People Who Are Members Of The Sleepless Elite

Latest Posts

radio studio

The Future Of AM Radio: 4 Ways AM Radio Stations Can Survive The EV Car Revolution

Intense woman listening to AM radio with headphones

7 Reasons To Save AM Radio In Cars

electromagnetism, frequency, radiation, Electromagnetic frequencies

5 Things Blocking The Efforts To Save AM Radio

MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2023 MethodShop · All Rights Reserved