You may have heard of that new Apple product, I believe it's called the, uhh, Apple TV. I picked one up today and reviewed it for my blog Coolest-Gadgets.com (way cooler than MethodShop). I understand that newspapers, other blogs, and your Aunt have already reviewed this thing, but I thought I'd add my two cents.

And if you already know all the basics of the Apple TV, then be sure to check out

PICTURES, PLEASE...

I took some mediocre pictures that you can find here.

SETUP

I was expecting setup to be a breeze. It was. I've come to expect that from all Apple products. The packaging was simple, just the Apple TV itself, a remote, a power cord, and a manual.

It did not include any cables, not even a cheap RCA. But, we're talking about Apple, they're not known for handing out freebies. Fortunately the Apple Store sells a relatively cheap HDMI cable for only $20. The most complicated part of the setup was figuring out how to set up my receiver to display the Apple TV. Once that was done, I directed to connect to a network by the Apple TV setup guide and after that, I was asked to open iTunes and enter my syncing password (for syncing, duh!).

As soon as I opened iTunes, I saw a page asking for a password. I entered it in, and the device authorized. Then it automatically began syncing my content– music, podcasts, TV shows, and movies. I cancelled that as I wanted to play around with it rather than waiting an hour for it to sync over my 802.11g network. Syncing wise, you have plenty of options. You can tell iTunes to sync only music, selected playlists, only certain shows, etc. As far as I can tell though, you cannot selectively delete songs or TV shows.

Playing A Show

I easily connected to my own iTunes library (not syncing, streaming.) and selected a TV show to watch. In about 10 seconds I was watching my show and the only hiccup was my fault. Closing the lid/sleeping the computer your streaming from will interrupt the stream (it sounds so obvious now). I quickly resumed though and the Apple TV remembered where I was. The rest of the show went without a hitch, I pretty much forgot what I was watching it on (other than the non-HD quality.)

The TV I have the Apple TV hooked up to is a 60″ plasma, needless to say, I wasn't expecting 1080p quality from my iTunes-bought shows. I was actually surprised at the quality though, it wasn't spectacular but I never thought to myself: "Wow this is complete crap!"

User Interface

If there's one thing Apple is just amazing at is interface design. The iPod has a brilliantly simple UI and the Apple TV also has a lovely UI.

The UI itself is in HD quality, so it looks astounding on your TV. It also uses the simple, sometimes to simple, Apple Remote. Navigating is easy enough and finding your way around the device is no problem. Honestly, it's all logical, you really don't have to think about it.

Closing Thoughts

This isn't a super in depth review, more of a general overview to give you a feel for the Apple TV. Personally, I think the price is a little high at $300 for what it is, which is a way to get content you already paid for on your TV.

Here are a few gripes about the Apple TV.

• Apple TV's most highly touted feature is its weakest one: It requires an HDTV, but the video you download is so low-res that it looks as fuzzy as plain old broadcast TV. It's sort of like how the Zune digital music player's touted Wi-Fi connection only lets you temporarily "lend" music to another Zune.
  
  
• Apple TV's coolest feature is one that wasn't even intended: the screensaver, which plays an ethereal slide show of your digital photos. I guess that tops Zune's sexiest feature, which I would argue is that you can buy it in doo-doo brown. Love the brown.
  
  
• There's no way to order a movie directly from the iTunes store via your TV, even though Apple TV has its own connection to the Internet. Instead, you have to download it to your computer first. Likewise, the Zune won't allow you to purchase music directly via its Wi-Fi capability.
  
  
• Apple TV lets you show photos only from a single computer, even though photos are the one source of HD content everyone has, and are easy and legal to share over a network. That is especially odd, because Apple TV does allow you to share digital music from multiple PCs. The Zune, in a similarly consumer-hostile way, won't let you play purchased digital music recorded in Microsoft's previous music format.

Still, I'm really enjoying it so far and you really can't beat the simplicity you get from an Apple product. Remember to check out Coolest-Gadgets.com.

This item is available for purchase from Amazon.com Apple Inc. is an American consumer electronics corporation headquartered in Cupertino, California. Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories. The company's best-known products include the Macintosh line of personal computers, its Mac OS X operating system, and the iPod line of portable media players. For more information, check out: http://www.apple.com Rating: Requirements: Widescreen TV , Mac or PC, iTunes 7.1 or later, Wired or wireless network, HDMI cable or Component video cables and analogue audio cables or optical audio cable Manufacturer: Apple