Television should consider Google a friend, not foe, a senior company executive says.
“We’re computer scientists,” Marissa Mayer, a Google Inc. vice president, told broadcast executives at the recent Edinburgh International Television Festival. “We’re not brilliant storytellers or content creators.”
Producers have looked with particular alarm at the rapid rise of user-generated video. Stunts, spoofs and other clips posted on video-sharing sites like YouTube Inc. or Google Video can attract millions of viewers — viewers who might otherwise be watching television.
Mayer acknowledged that even Google had failed to foresee the huge popularity of user-generated content. She said Google’s original model for online video emphasized “premium content,” in which viewers would pay a small fee to access.