Aiming to draw new viewers, NBC has tapped gaming and entertainment site UGO to promote its prime-time show “Heroes.”
The initiative, “Heroes A to Z,” provides a recap of the show’s plot to-date and a guide to the 12 main characters. You can visit the Heroes A to Z site here: https://www.ugo.com/programs/nbc/heroes/
Ken Grayson, senior media director with the NBC Agency, which oversees the promotion, said it’s designed to catch new viewers up on the program. “We knew we had to protect and grow the show,” Grayson said. “We do various recaps of our show on our own Web site–this is a way to extend that catch-up with other partners.”
This venture isn’t the first time NBC has partnered with UGO. The network also has run promotions for the 2004 Summer Olympics and 2006 Winter Games on the site–which is popular with the coveted 18-34 male demographic. “It’s that audience of young men we’re looking for–that’s hard to find elsewhere,” Grayson said.
Jay Moses, UGO’s CEO, said the site can take marketing and promo materials and package it as content for its user base. “We turn those marketing materials into content, which is the best way to spread a message,” he said.
Read more @ UGO.com