To tackle the problem of chewing gum on the streets, Hubba Bubba put up fun, interactive “paint by numbers”-style posters that use different flavours of chewing gum as the colour palette, encouraging people to become artists rather than litterbugs.
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Iggy Rodriguez, Steele Bonus, Justin Carew, Jakub Szymanski
Copywriter: Iggy Rodriguez
Typographer: Jason Young