Apple’s digital music store, iTunes, has a problem. iTunes users don’t like to buy entire albums. iTunes is great for downloading singles, but there’s not much incentive to purchase entire albums.
Sometimes Apple will restrict certain songs, especially longer tracks, to “Album Only” purchases. Apple also often includes music videos and special PDFs of album art with full album purchases. However, these incentives haven’t really been a homerun with consumers.
In a effort to promote album sales in the iTunes Store, Apple and the 4 major record labels, Sony, Warner Music, EMI and Universal Music, have gotten together to invent a new digital album cover format. These “digital album covers” would include material such as photos, lyrics, videos and additional songs not available to users who only purchase singles.
The “digital album cover” project is code named “Cocktail,” and is rumored to be part of Apple’s new product announcement in October. Rumors say the big announcement is a MacBook touch-based tablet that would compete with the extremely popular Netbook market. Keep your fingers crossed.