• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • About
  • Contact
  • Subscribe
  • Advertise
methodshop

methodshop

tech news, reviews & how to's

  • Trending
  • Latest Stories
  • Fun
  • Culture
  • Learn
  • Tech
  • Search
You are here: Home / Learn / Business / Advertising / Darkcasting: Lexus Launches New Online Interview Series With Whitney Cummings
Darkcasting

Darkcasting: Lexus Launches New Online Interview Series With Whitney Cummings

Lexus debuts a new Internet video interview series called Darkcasting hosted by comedian Whitney Cummings.

November 14, 2010 by Annette Shade
Facebook0Tweet0Pin0LinkedIn0

Lexus just raised the bar in the branded content space. This week the luxury car company debuted a new Internet video series called Darkcasting hosted by comedian Whitney Cummings. Each episode of Darkcasting features local celebrities driving around their neighborhoods at night in the new Lexus hybrid CT 200h.

Lexus Launches Internet Video Series Called #Darkcasting With @WhitneyCummings
Click To Tweet

Darkcasting Guests

One of the aspects of Darkcasting that makes it so interesting is the types of guests that were selected for the series. Instead of just booking the same people that you might see on a daytime talk show, the producers selected makers, activists, chefs, entrepreneurs, social media influencers and innovative executives.

  • DJ Qbert: Filipino American turntablist and composer. He was named America’s Best DJ in 2010 and has his own online university for DJs called Qbert Skratch University.
  • Goapele Mohlabane: Oakland-born American soul and R&B singer-songwriter known for her influence and collaborations with Snoop Dogg, E-40, Eric Ben​é​t, Soulive, Drake, YG, and Jeff Bhasker to name a few. In addition to her music, Goapele also devotes her time to activism, acting, and fashion.
  • Harley Viera-Newton: British model and DJ, known for her spreads in magazines like Vogue and Elle, and her regular headlining gigs at famous clubs such as Westway, The Jane, Avenue, and Le Bain at the Standard Hotel NYC.
  • Carlo Mirarchi: Executive Chef and Co-Owner of Roberta’s Pizza, Blanca, and Rippers. He has been featured prominently in publications like VOGUE, GQ, Bon Appétit, and The Guardian (to name a few) for his imaginative and often boundary-pushing menus.
  • Baratunde Thurston: Emmy-nominated host who has worked for The Onion, produced for The Daily Show, advised the Obama White House, and cleaned bathrooms to pay for his Harvard education.
  • Brian Solis: Principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger/writer, and keynote speaker.
  • Matt Accarrino: Popular chef at San Francisco’s SPQR known for his innovative approach to food, organic cuisine, and foraging. An alumnus of Metrazure, Oceana, and Per Se, he is also a very accomplished and decorated chef. In addition to the numerous Michelin stars that he’s earned at SPQR (Update: 7 as of 2019), he’s taken top honors Cochon555 was named StarChefs Rising Star of 2010, and Food & Wine’s “Best New Chef” of 2014. He also wrote a New York Times best-selling cookbook in 2012 called SPQR: Modern Italian Food and Wine.

Each interview is a fascinating conversation with these influencers and what motivates them… that just happens to take place during a Lexus test drive.

“With Darkcasting, we’re providing a mobile studio from which an entertaining talk show takes place against a moving cityscape. It helps us see the car through the lens of creative people from a variety of professional fields,” said David Nordstrom, Lexus Vice President of Marketing.





#Darkcasting: @WhitneyCummings Interviews Local Influencers While They Test Drive a @Lexus Hybrid
Click To Tweet

Lexus’ Branded Content Efforts

Branded content isn’t anything new to Lexus. Previously, the luxury car company launched Lisa Kudrow’s Web Therapy under the L Studio group. But unlike Web Therapy that focused on the “Lexus lifestyle”, Darkcasting better ingrates Lexus vehicles, like the CT 200h, into the content. It’s a much more focused effort on their part.

Related Articles:

  • Awesome Promostunt For The James Bond Movie Skyfall
  • The Best Environmentally Friendly Cars To Consider In 2019
  • Ways To Avoid Road Rage And Stay Calm Behind The Wheel
  • Egg Trivia: Interesting Things That You Probably Didn’t Know About Eggs

Related Posts:

  • Interview With Murray Gold, Music Composer From The Doctor Who TV Series
    Interview With Murray Gold, Music Composer From The…
  • SayWear Launches First Online T-Shirt Sayings Registry (2004)
    SayWear Launches First Online T-Shirt Sayings…
  • NBC Cancels New Series 'Kidnapped' After Low Ratings
    NBC Cancels New Series 'Kidnapped' After Low Ratings

Facebook0Tweet0Pin0LinkedIn0
Category: Advertising, Business, Transportation Tag: Baratunde Thurston, Brian Solis, Carlo Mirarchi, cars, Cochon555, Darkcasting, David Nordstrom, DJ Qbert, Food & Wine, Goapele Mohlabane, Harley Viera-Newton, L Studio, Lexus, Lisa Kudrow, Matt Accarrino, SPQR, Whitney Cummings
Previous Post: « A Dog's Devotion Loyal Dog Is Still Waiting For His Dead Owner To Come Home 5 Months After His Death From A Drunk Driver
Next Post: The Beatles and Apple Finally Come Together for iTunes Deal (2010) The Beatles »

Sidebar

Trending Now

  • How To Easily Create A PayPal Shipping Label Without InvoiceHow To Easily Create A PayPal Shipping Label Without Invoice
  • Controversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An UproarControversial Nimbus 2000 Vibrating Harry Potter Broomstick Has Parents In An Uproar
  • 7 Pictures Of Naked People Captured By Google's Cameras7 Pictures Of Naked People Captured By Google’s Cameras
  • The 30 Best Caddyshack Quotes That'll Make You LaughThe 30 Best Caddyshack Quotes That’ll Make You Laugh
  • 20 Famous People Who Are Members Of The Sleepless Elite20 Famous People Who Are Members Of The Sleepless Elite
  • The 30 Best Office Space Quotes (How Many Do You Know?)The 30 Best Office Space Quotes (How Many Do You Know?)
  • How To Import Microsoft Teams Customized BackgroundsHow To Import Microsoft Teams Customized Backgrounds
  • 20 Silly 90s Fads That Were Cool Then, But Definitely Aren't Now20 Silly 90s Fads That Were Cool Then, But Definitely Aren’t Now
  • 50+ Famous Happy Birthday Quotes From Notable Personalities50+ Famous Happy Birthday Quotes From Notable Personalities
  • Ultimate List Of Jackie Chan's Most Painful Injuries And Broken BonesUltimate List Of Jackie Chan’s Most Painful Injuries And Broken Bones

Categories

COLD Podcast & Amazon Music

The COLD Podcast Gets Scooped Up In Exclusive Distribution Deal With Amazon Music And Has Been Optioned As A TV Series

Gina Carano Fired Poll

Was Disney Right To Fire Gina Carano From The Mandalorian?

After months of posting controversial messages on social media mocking pronouns supporting trans people, the 2020 election, face coverings, and Covid-19 lockdowns, The Mandalorian star Gina Carano got fired for her Instagram post about Jews in Nazi Germany that went too far for Disney.



About

MethodShop’s mission is to entertain, inform, and sometimes gross you out. MethodShop has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by us. All prices are subject to change.

Latest

The Sunbather by Ohad Meromi

The 25 Weirdest Statues And Sculptures From Around The World

Perseverance Mars Landing Photos

This Incredible Midair Photo Shows The Perseverance Mars Landing From Above

Follow

MethodShop Animated Zoom Icon
  • About
  • Submit
  • Disclaimer
  • Privacy Policy
  • Contact
  • Subscribe
  • Store

Copyright © 2021 MethodShop · All Rights Reserved · Powered by BizBudding Inc.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT