Nearly 45 million unique visitors spur 27% increase in year-over-year audience growth
For the eighth consecutive month, msnbc.com beat both CNN.com and Yahoo! News and was named the #1 Current Events and Global News Site according to Nielsen Online. In January, msnbc.com attracted more than 44.8 million unique visitors as consumers turned to the site for a fuller spectrum of news, including expansive coverage of the Presidential Inauguration, breaking news on the emergency plane landing on the Hudson River, and multimedia features on the American Kennel Club’s best dog breeds.
Msnbc.com January Highlights:
· Msnbc.com had more than 44.8 million unique visitors in January – an 8% lead over CNN.com (41.6 million) and 11% more than Yahoo! News (40.4 million).*
· Msnbc.com’s year-over-year increase in unique visitors was 27% – more than double that of Yahoo! News and 10% over CNN.com.*
· January marks the sixth consecutive month msnbc.com had more than 40 million unique visitors.*
Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer’s platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (Nasdaq:MSFT) and NBC Universal (NYSE:GE).