As MSNBC.com slowly rolls out a redesign, the site is debuting its first new branding campaign since the network first launched in 1996. The new slogan, “A Fuller Spectrum of News” is the artistic concept behind the TV, print, and online ad campaign.
“(It) speaks to MSNBC.com’s rich consumer experience, an online environment no other news site offers,” said Catherine Captain, VP of marketing. “It’s designed to bring to life compelling, original and even quirky stories, and showcase the diversity of media, sources and platforms consumers discover on the site.”
One cool feature in the ad campaign is the banners will incorporate live RSS feeds from the site. You can download an RSS screensaver as well as play the MSNBC NewsBreaker game.