Things are looking up at MSNBC, with the channel registering double-digit gains in viewers and adults 25-54 for October while Fox News Channel led all news networks for the 250th straight week.
Leading the charge was “Countdown With Keith Olbermann,” which jumped 67% in viewership and 61% in the adults 25-54 demographic compared with October 2005. “Countdown” averaged 637,000 viewers (including 233,000 in the demo) for the month, according to data released Tuesday by Nielsen Media Research. It’s nowhere near “The O’Reilly Factor” (which led all of cable with 2.1 million viewers) but it beat CNN’s “Paula Zahn Now” in the demo and narrowly missed tying it in viewership.
“Keith Olbermann is the right person at the right time, and doing it in the right way,” MSNBC general manager Dan Abrams said.