“As an unsigned band, the Shazam has never gotten the perks enjoyed by acts attached to major record labels.”
[Via CNet]
SHAZAM!…there went the CD’s.
When the internet can provide endless room for music services such as Apple’s iTunes and record labels do not have the money or ability to produce hundreds of millions of CD’s for a band that is little known, what do you do? You promote the band for very little risk and promotional costs via the web.
Many music labels and enterprises are simply finding that the web and music services offer not only a wide access gate to new and established artists, but to upcoming and rising bands/artists who really don’t have the money in their budgets to distribute millions of CD’s to a shrinking CD sales at music vendors shops. This is all tru for Nashville based rock band Shazam. Not only this, but the touring schedule simply used to get the band exposed is very taxing and un-reasonable for a band un-known or with a small following.Universal Music Group is using bands like Shazam for an experiment to test these digital waters and the potential which they may possess.
What labels are realizing is the power of distribution via music services (iTunes, Rhapsody etc..), and the low over-head that is associated with promotions this way.
Also, small and independent artists are flourishing more and more on these Internet based music stores, which opens huge and un-ending possibilities for the music labels that support them.
Fans and music enthusiasts eagerly always want that next album and are just not patient enough when it is available for purchase. Music lovers want the release intsantly, and that is where these music services and marketing campaigns directed for the bands via the web are effective.
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