The peacock is spreading its wings with the production of “StarTomorrow,” a music competition-based reality show available exclusively on the Internet.
“StarTomorrow” will be the most visible example of broadcast testing the broadband waters since CBS launched its Innertube brand online in May with a mix of repurposed and original series.
NBC is launching the series online in collaboration with Emmy-winning producer and songwriter David Foster and reality show producer David Broome (“The Biggest Loser”), with the winner gaining a recording deal with Foster. Using its traditional medium of television, the network will kick off “StarTomorrow” today with an on-air primetime special featuring the competitors’ auditions before it debuts on NBC.com and directly at StarTomorrow.com.
“I think to some extent you could call this an experiment,” said Jeff Gaspin, president of cable entertainment, digital content and cross-network strategy at NBC Universal. “Not everything is going to be right for network or for cable, but certainly two genres that are working quite well online are comedy and music, so we thought trying to do a music show that was primarily online was something to attempt.”