While attending a Personal Democracy Forum panel titled “New Ways of Making (and Spending) Money Online,” Kate Kaye from ClickZ News presented 2 charts showing online ad spending by U.S. Presidential hopefuls Hillary Clinton and Barack Obama during their Democratic primary runoff.
Based on FEC filings compiled by ClickZ News, Obama outspent Clinton 6:1 online. Obama also geotargeted his ads, especially in North Carolina, and helped voters find local polling places. As a result, Obama’s campaign ads accumulated millions of online impressions and helped Obama secure North Carolina. Did the Clinton campaign underestimate the power of Internet advertising?
The Obama campaign spent $3 million dollars online between January and April 2008
In comparison, Hillary Clinton only spent $500k online between the end of 2007 and April 2008
Notice anything missing from these charts? Google is gobbling up all the advertising money and big name news sources like New York Times and MSNBC.com are completely missing.
Are ad buyers making a mistake? When it comes to political advertising, what’s more valuable – cheap clicks or niche audiences?
BlogAds.com CEO, Henry Copeland, goes over his notes before participating the Personal Democracy Forum panel titled “New Ways of Making (and Spending) Money Online”